Our Story

Est. 2008
Dallas, Tx
Owner Desera Moore
Founder Toni Rivard


BAKED in Dallas is currently Owned and Operated by Desera Moore of Dallas, TX. She purchased the business in the Summer of 2020, amid the Covid-19 Pandemic and wave of unfortunate small business closures. As the Baker and Decorator at the formerly named BAKED by Toni Rivard, Desera was fortunate enough to be given a unique opportunity, when the owner Toni was faced with the difficult decision of having to close our storefront in Snider Plaza. Dez fell in love with BAKED and with the community we serve, and has been working diligently to bring our products back to our wonderful and generous customers.

Owning her own bakery has been Desera’s dream since she got her first job working in one at age fifteen. After graduating from Dallas' El Centro Institute of Food and Hospitality with a degree in Bakery and Pastry and certification in Culinary Arts, she returned to the field as a Professional Decorator and Head Baker at several notable high-end bakeries, cake shops and restaurants. She has extensive knowledge of the day-to-day procedures of running a successful high volume bakery. With close mentorship from the business’ previous owner, Toni Rivard, and a hometown familiarity with the North Dallas/Addison area, Dez is more than prepared to re-open and help this bakery grow to it’s highest potential.


Toni Rivard has provided beautiful and delicious desserts and baked goods to our loving community since 2008. Having moved to Dallas as a dessert caterer from Southern California, Toni's bakery Creme De La Cookie quickly became a Park Cities staple, earning notoriety for her signature treats! Her flagship location in Snider Plaza stood for ten years and was renamed BAKED by Toni Rivard in 2018. As a female small business owner, she has built her clientele the best way she knows how... by making connections with the community and A LOT of OMG Chocolate Chip Cookies and her famous Cake Balls.

Though the effects of the COVID-19 pandemic have been devastating to the Dallas restaurant industry, we have been extremely blessed by the support we have received from our community and from our friends. We miss our storefront and our friends, and we are so determined to see you again. At BAKED we have focused in on a new mission: to continue serving our loyal customers in the safest way possible.We are determined to serve our friends and customers while taking all health precautions to keep us all safe. Our ultimate goal is to reopen our storefront in a new location so that we can welcome you again and get back to what we do best... baking the best desserts in Dallas!

Female Chef

Kris Ward has been with BAKED in Dallas since the very beginning. With years of experience and a love for everything baked, Kris Ward is the perfect Prep Baker.



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